Double Negative Artisanal Brewery
Double Negative is an American brewery based in the heart of Brooklyn, serving artisanal ales with experimental flavour profile that is inspired by the world’s hippest borough itself.
To showcase the brand’s experimental and creative spirit, we draw on the graphic language of fine arts and incorporate it into our brand illustrations and beverage names.
The strong use of colours, irregularity and playful characters, and the combination of serif and sans serif letterforms create a visual impact that emphasises the brand’s mission in constantly pushing boundaries in creating new styles and flavours within America’s beer industry.
- Design Agency: Kezia Gabriella
- Organisation/Project Type: Freelance, Non Published Concept Design
- Article Title: Double Negative Artisanal Brewery
- Brand / Project Name: Double Negative Artisanal Brewery
- Strategic Deliverables: Research / Insight, Brand Naming, Product Naming
- Design Deliverables: Packaging Design, Illustration, Branding
- Location: Singapore
- Market Country: United States
- Market Region: North America
- Product Category: Beer & Cider
- Consumer Packaging Format: Bottle, Can
- Consumer Substrate / Material: Glass Bottle, Metal