Double-Barrelled are a husband and wife team who embarked on a year long trip around the world sampling craft beer – now that’s our kind of trip! 85,000 miles later they continued the adventure, setting up their own brewery in Reading in the UK.
To help them reach modern craft drinkers and stand out in a busy market we created a distinctive identity and range of premium beers, inspired by their travels – without being gimmicky.
We designed an abstract interlocking D&B logo mark to echo both a backpack clip and a butterfly, as a nod to the ‘butterfly effect’ of their adventures. For each label we used a simple, minimalist template design to allow the flexibility they need for regular new brews. The monochrome photographic backgrounds are inspired by their unique travel stories, engaging craft beer enthusiasts in their brand world and creating a sense of anticipation for what beer – and what story – will be coming next.
CREDIT
- Agency/Creative: Kingdom & Sparrow
- Article Title: Double-Barrelled Branding: Journeys into Craft Beer by Kingdom & Sparrow
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Research
- Format: Bottle, Can
- Substrate: Pulp Paper
- Keywords: WBDS Agency Design Awards 2021/22
