Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Doping Creative Agency Create Brand and Packaging Design for Muchacho Mexican Kitchen

Doping Creative Agency Create Brand and Packaging Design for Muchacho Mexican Kitchen

Background: There is a good chance that when you think of Mexico, the first things to come to mind are mariachis, sombreros and ponchos. That’s fair; after all, it’s what the tourist leaflets and travel shows would have you know. But in reality, there is so much more to Mexico than that.

Objective: A new Mexican restaurant opening in Yerevan needed an authentic feel, something beyond the superficial viewpoint of Mexico, something that other restaurants in the city couldn’t offer.

Solution: To create a fully immersive experience we went beyond the cookie-cutter concepts and looked at the everyday life of Mexicans. We wanted to convey what it feels like to visit big cities’ back-alleys on a busy Saturday evening and grab a few hot tacos and a tequila shot from your local street vendor. Mexico is a melting pot of diverse subcultures, each with their distinct heritage and lifestyle. Yet, they manage to seamlessly blend together, especially in large cities. So, our goal was to synthesize and replicate that reality inside a small eatery. We decided to visualize the smooth fusion of various subcultures you meet in a megapolis: suburban working class, rich clubber kids, ghetto youth and so many more. And last but not least, the gang culture which we brought into the spotlight to emphasize the bold identity of the brand. The brand suite concept combines blaring reggaeton music with vibrant interior colors, street food menu with quality service, traditional ornaments with giant double-wall graffiti that “pays homage” to Trump’s infamous wall, among other things. The more common patterns such as cactuses (or cacti, if you’re feeling loco), skulls or the Lucha libre are incorporated into Muchacho’s branding as much as the barbed wires, glaring neon lights or the noisy ambience. Here is your final takeaway: step a foot inside Muchacho and you will discover whole new levels of Mexico.

CREDIT

  • Agency/Creative: Doping Creative Agency
  • Article Title: Doping Creative Agency Create Brand and Packaging Design for Muchacho Mexican Kitchen
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Armenia
  • Agency/Creative City: Yerevan
  • Market Region: Europe
  • Project Deliverables: Advertising Photography, Art Direction, Brand Creation, Brand Identity, Branding, Design, Food Photography, Graphic Design, Interior Design
  • Industry: Hospitality
  • Keywords: branding, restaurant, mexican kitchen,

  • Credits:
    Creative Director: Hovhannes Margaryan
    Designer: Anush Ghazaryan
    Designer: Ani Amarian
    Motion Designer: Edgar Mkrtchyan
    Copywriter: Mary Mailyan
    Copywriter: Artsrun Sakanyan
    Copywriter: Tigran Gevorgyan
    Copywriter: Mariam Hakobyan
    Copywriter: Yulia Alexanyan
    Interior Designer: Sona Muradyan
    Graffiti Artist: Sevak Nazaryan
    Photographer: Sargis Gevorgyan
    Photographer: Misho Abrahamyan
    Photographer: Andranik Mantashyan

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
22
Good
Vote
5
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
24
Good
Vote
6
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
21
Good
Vote
5
Bad
Vote
0