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Don’t Be A Stranger Visualizes Urgency & Action for What’s Happening to Fuveme

Don’t Be A Stranger Visualizes Urgency & Action for What’s Happening to Fuveme

Climate change is a nightmare for Ghana’s Deltas.

Studies on coastal erosion in Ghana show significant rates of erosion and exposure of coastal communities. A case study of Fuveme showed significant loss (about 50%) of land area over 3 years. In broader perspective, land erosion due to rising tides from climate change is erasing 31 meters of land per year in the Volta region alone.

This mini project focuses on Fuveme. Since 2016, residents of the small fishing village in Ghana’s Volta region, have faced the terror by night of tidal waves which destroy their homes & school buildings. & the future of the small fishing town hangs in the balance as sea levels continue to rise.

Using the Climate Crisis Font which has several ‘melting’ widths & weights (designed by Helsinki based newspaper, Helsingin Sanomat) – a font based on sea ice data gathered & predicted from year 1979 to year 2050 – we have visualized the rate at which Fuveme’s land mass has been – & will continue to be – affected by land erosion due to rising sea levels.

To unify the project under a brand identity, a logotype was designed using the Climate Crisis Font. To highlight the urgency of the matter, the most distorted weight of the font (visualizing year 2050) was chosen for the logotype.

For its creative execution & contribution to coastal climate change research, What’s Happening to Fuveme was selected & awarded as only 1 of 20 Commended Entries, out of countless entries from 56 countries in the 4th Edition of the Climate Creatives Challenege, in February 2024.

The microsite WhatsHappeningtoFuveme.com visualizes the problem, while shining a light on how we can turn the tides for Fuveme; from governmental policies to individual actions.

CREDIT

  • Agency/Creative: Don't Be A Stranger
  • Article Title: Don’t Be A Stranger Visualizes Urgency & Action for What’s Happening to Fuveme
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Ghana
  • Agency/Creative City: Tema, Accra
  • Market Region: Africa
  • Project Deliverables: Art Direction, Creative Direction, Graphic Design, Infographic, Tone of Voice
  • Industry: Non-Profit
  • Keywords: Climate change, climate action, data visualization, typography, art direction, branding, type design, infographic, social, non-profit, graphic design, microsite

  • Credits:
    Data Visualization: Jean Quarcoopome/Accra
    Art Direction: Jean Quarcoopome/Accra
    Web/Microsite: Andrew Duncan/Accra
    Typography: Helsingin Sanomat/Helsinki

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