Doner Park Restaurant is located in the northernmost part of Tehran in 500 square meters on 3 floors. The owners of the restaurant came to us 6 months before the opening date with a clear strategy. We have given enough time for design and most importantly, the brand identity was already formulated. Everything revolved around one concept: “Fun, Friendship and love”
At Doner Park it is not just about food, the goal is to create a warm and pleasant environment where customers not only can enjoy delicious food and tasty drinks but also spend unforgettable moments with their loved ones. Doner Park is a restaurant and a symbol of lifestyle, where love takes center stage. Perfect health, fun and life
Brief: The project space revolves around the vision that Doner Park is a vibrant and happy space that offers an enjoyable, family-friendly and delightful time experience.
Challenge: To not project any sign of food elements in its visual identity, especially in the logo was the main challenge in this project. Instead, Doner Park’s visual identity should have been captured and conveyed the essence of its spontaneous and fun atmosphere.
Solutions: To meet the challenge, we designed an expandable visual identity that includes various elements that clearly represent the restaurant’s core values. Inspired by the concept of “park”, which defines an area of natural, semi-natural space intended for human recreation and entertainment, we chose a basic yellow and green color palette. These colors evoke a sense of authenticity and reflect the restaurant’s passion for a happy atmosphere. In addition, the graphic elements were designed independently so that they can create different moods in combination.
- Agency/Creative: Studio Segal
- Article Title: Doner Park Restaurant Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Identity
- Industry: Food/Beverage
- Keywords: restaurant
Graphic Designer: Mohammad Mavadat