Premium Packaging for a Revolutionary Skincare Treatment – Redesign by Designstudio Dominika Kupietz

Love it Pure was founded to put an end to the frustration of skincare consumers by offering products that genuinely work and visibly improve the skin. With over a decade of experience in the cosmetics and pharmaceutical industries, the founders are committed to creating high-quality, natural, and ethically sound products. The brand’s mission is to enable visible, positive changes for the skin — safely, gently, and reliably — with tailored solutions for both personal use and professional applications in cosmetics and dermatology.

The Cryo Face & Body Treatment represents a world-first innovation. The product combines the benefits of cryotherapy with highly concentrated active ingredients and advanced application techniques. Developed by skincare experts in Germany, the treatment is sustainable, vegan, pure, and safe.

As part of the product’s redesign, a sophisticated packaging concept was developed that emphasizes both the product’s premium character and its sustainable approach. By using spout bags, the elixir can be poured directly into a reusable silicone mold, enabling more environmentally responsible disposal after use. The design of the spout bags — particularly the color scheme and finishing — reflects the essence of the cryo elixirs. The contrast between the matte background and the metallic circle visually captures the themes of cold and frost, aligning with the product’s intended use as a frozen ice ball. The packaging design not only highlights the exclusive quality of the product but also enhances the sensory experience of the cooling effect, which is central to the treatment.

In addition to the spout bag design, great importance was placed on high-end presentation throughout the entire packaging system. The product is delivered in a sturdy, reusable box, featuring a custom inlay tailored to the set’s components. Each item is securely placed and visually highlighted, ensuring a premium unboxing experience. A sleek, minimalist banderole completes the design, communicating the benefits of the treatment while rounding off the overall look with elegance and clarity.

The project was nominated for the German Design Award 2026 in the category Bath and Wellness.