Aromama Household Cleaning Line was designed to bring a premium and modern aesthetic into everyday home care products, while still keeping the brand playful, warm, and full of personality. The goal was to create packaging that feels natural, elevated, and instantly recognizable on shelf, while also breaking away from the typical “clinical” look seen in many household cleaning products.
Household cleaning products often rely on cold colours, generic icons, and overly technical layouts. For this project, we wanted the opposite: packaging that feels alive, emotionally engaging, and visually memorable. A key part of the concept was creating a bold illustrated world where each product becomes part of a cohesive family. The illustrations are not subtle background elements; they are intentionally placed in the forefront to add character, charm, and storytelling to the entire line.
Each SKU was given its own illustrated scene and colour palette, helping customers easily navigate the product range while still maintaining strong brand consistency. Typography was kept clean and highly readable, balancing the expressive illustration style with a premium, modern layout. The compositions were designed to work strongly across different packaging formats, including plastic bottles, cans, and buckets, ensuring the line feels unified no matter the product type.
The final result is a distinctive household cleaning packaging system that stands out through illustration, bold colour, and clear hierarchy transforming functional everyday products into something visually exciting, collectible, and instantly identifiable as aromama.
CREDIT
- Agency/Creative: Dominic Rios Sakalauskas
- Article Title: Dominic Rios Sakalauskas Develops Aromama Household Cleaning Line With Color-Coded SKUs and a Cohesive Illustrated World
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Lithuania
- Agency/Creative City: Klaipeda
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Brand Redesign, Illustration, Label Design, Packaging Design, Typography
- Format: Bottle, Box, Bucket, Can, Jar
- Industry: Chemical
- Keywords: Household cleaning, home care, eco friendly, sustainable packaging, premium packaging, botanical, label design, typography, illustration, product line design
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Credits:
Packaging designer - Illustrator: Dominic Rios Sakalauskas
