Brief: For this proposal the main idea was to combine in a simple and harmonic result tha brand ‘Tsipouro Pyrros of Epirus’ with the geographical site where it’s produced.
*Pyrros of Epirus (318-272 b.c.) was a Greek king and statesman of the Hellenistic period living in epirus.
Target group: People who appreciate the original and high quality Distillates
Design approach and concept:Our design approach was based on using a motive on the label which besides its decorative usage also represents in a minimalistic way the top of a kings crown but also the mountain range where the distillate is produced. Colourwise we choose a different than the usual path compared to simmilar products where added a tone of elegance with the dark tones and filling it out with the light blue tones a colour that you can discover on the winter mountain scenery of epirus.
Deliverables: Study and design.
CREDIT
- Agency/Creative: Smooth media
- Article Title: Domaine Glinavos Distillate
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle
