Dolocordralan is one of the most popular anti-inflammatory brands in Peru. It is used to relieve any type of pain, especially those caused by sports.
That is why, during the Paris 2024 Olympics, we decided to make Dolocordralan encourage every athlete who is in search of glory.

While most of the famous brands in the world were investing a big budget trying to be relevant on the Olympic games, we decided to make a project with a very low budget but a very high-impact truth: glory hurts.

We released a series of graphics that invite you to overcome the fear of pain to achieve your goals. These images were created with Artificial Intelligence, so they cost almost zero dollars.

The results were overwhelming, not just because Dolocordralan grew up on reach and interactions, but also because our target loved the campaign.

But this project not only let us not only impact to our massive target.
We wanted to be part of the Peruvian team that was in Paris.

So, we decided to send them personalized versions of our prints, via Instagram inbox.
As the Olympic games were on developing, we send this graphics with special greetings to each member of our delegation.

This action enabled the project to extend his “life”.
We also created graphics for the paralympic games. An also very important moment of the year that not always get the attention it deserves.

As far as 2024 goes, Dolocordralan has been part of the conversation (in Peru) in two of the most important sports events with the lowest budget of the brands history.

This work has been shared by a lot of specialized media, that not only praised the craft and the use of digital art direction on an AI based graphic, but also the impactful and meaningful message that it carried.

We are already thinking “what’s next?” but keeping our starting point: Glory Hurts.