Dogma Black Sea Aged Wines Designed by the Labelmaker – Crafted by the Black Sea
The Project: Dogma Black Sea aged wines is probably on of the craziest and most exciting projects I have ever created. The idea behind these wines was born while Giovanni Colugnati and Victor Tsvetanov were tasting a single malt whisky matured in oak casks that were soaked with salty sea water. Then they decided to create wines that are aged at the sea bottom and this is how the Dogma Black Sea aged wines was born.This is not something new for the wine industry across the world, but for Bulgaria I believe this is the first wine from this kind.
The Challenge: When you have sea, salt and water, there are always plenty of challenges. Everything from pressure resistance to bottle sealing was put to a test – you never know what is going to happen when you ‘drown’ a 602 kg metal cage with wine bottles at 25 meters depth on the bottom of the Black Sea nearby the cove of Tsarevo (Sorry I can’t share the exact GPS coordinates!). The bottles were submerged in May, 2019 and drawn back to surface on September, 30th. For that time every bottle was ‘invaded’ by different sea creatures, shells and other organisms who all left their life marks on the glass. The result was unique look for every bottle.
The team of Zaara Estate spent days for cleaning special place on the bottles using different tools and life hacks preparing each of these bottles for manual label application. The label is made of pewter and features very simple oval shape. All elements of the label design were embossed and then covered with patina, gently brushed away for more natural look. The metal surface of the label is colored with shining turquoise color which is very common for sea water reflections at direct sunlight.
The Execution: Bottle – the stunning Bourgogne 1859 by Saverglass – one of the best bottles made by this producer! Sealing – We used classic cork sealing with gold or silver wax depending on the variety. Label – Premium metal (pewter) label produced by The Metal labels. Print – special metal self adhesive label with very strong embossing, featuring brushed patina effect and ultra-saturated turquoise background colouring. Metal cage – each bottle is placed in custom made metal cage with nautical style to enhance the sea theme in this packaging. Cages are designed and produced by Evegny Gotev and Bratya Chicheklievi Ltd.
The Result: I believe that Dogma Black Sea aged wine is absolutely unique project in my career. I will probably never have the chance to do such thing again. I like how all these sea creatures transformed each of our bottles into unique piece of art. A sea-crafted bottle, a metal cage, and a custom wine label design – all these elements create very memorable and one-of-a-kind look for this wine making it not only shine on the shelf but also remember that every bottle of wine hides a little message of hope and inspiration.
- Design Agency: the Labelmaker
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Dogma Black Sea Aged Wines Designed by the Labelmaker – Crafted by the Black Sea
- Brand / Project Name: Dogma sea aged wine brand
- Photographer: Jordan Jelev
- Client: Zaara Estate
- Strategic Deliverables: Brand World, Brand Strategy
- Design Deliverables: Packaging Design, Photography, Branding, Brand Creation
- Location: United States
- Market Country: Bulgaria
- Market Region: Europe
- Product Category: Wine
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass, Glass Bottle
- Extra: Client: Zaara Estate - Wine Label Designer: the Labelmaker - Photo: Jordan Jelev