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Dogeatcog Creates Brand Design for The First IoIC Festival

Dogeatcog Creates Brand Design for The First IoIC Festival

Having worked closely with the marketing team at the Institute of Internal Communication (IoIC) for many years, we had the pleasure of being part of the first ever IoIC festival, happening this year in October!

The @ioic_uk is bringing professionals together to Connect, Inspire and Learn. Given the circumstances over the past 20 months, we wanted to create a fun, vibrant and welcoming identity for the festival to help people transition from lockdown and isolation in a comfortable, safe and inspiring way. Planned as a IRL event the identity will be showcased across digital and print assets at the two day event happening in October 2021.

Split into different themes covering subjects such as problem solving, sponsorship and careers the festival will take place over several days and will allow attendees to tailor their experience and book into a variety of workshops and talks by industry leaders. Creating a fun, relaxed and informal atmosphere the festival identity will span across printed materials such as festival t-shirts, bunting and wayfinding, through to digital elements such as social media, AV screens and animation.

Following the success of the IoIC GIPHY channel we created a range of bespoke stickers and gifs for the lead up to the event, with 1 million views within the first few months of set up, the channel has become a new way to engage with professionals across all industries. You can get involved and find all the IoIC stickers by searching ‘ioic’ when using Instagram stories.

CREDIT

  • Agency/Creative: Dogeatcog
  • Article Title: Dogeatcog Creates Brand Design for The First IoIC Festival
  • Organisation/Entity: Agency
  • Project Type: Campaign
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: York
  • Market Region: Europe
  • Project Deliverables: Brand Mark, Design, Poster Design
  • Industry: Non-Profit
  • Keywords: Internal Communication

  • Credits:
    Institute of Internal Communication: Institute of Internal Communication

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