Doft is a Brazil-based luxury hair cosmetics focused on natural and high-quality products. The brand’s name, “Doft”, means “Fragrance, Aroma or Good-Smell” in Swedish.
Doft is well known for its natural formulations since all of its products are 100% natural, in addition to its high manufacturing technologies. Doft wanted their customers to feel satisfied and appreciated when they used their products and experienced their natural experience.
Doft’s mission is to change the perception of luxury hair cosmetics in the eastern world by focusing on natural products so people can trust them and appreciate them over other products worldwide. Doft manufactures its products according to the best international standards and with great attention to detail and quality, and it also uses advanced technology to ensure this.
We helped Doft redesign its identity and logo and design its new packaging designs to show the modernity and heart of the brand, “Nature”.
The new logo has a lot of symbolism and meanings and reflects the story behind the brand. It represents a window or a door to nature and shows the natural elements described as curved lines in the middle. The star represents the brand’s future and vision, becoming like a star in the market that guides customers to find the perfect solution for their hair problems.
The new colour palette came from nature and represented the brand’s attributes and personality. the new colours symbolize nature, beauty, luxury, calmness and confidence. We also created unique geometric patterns and inscriptions for packaging and other graphical elements.
- Agency/Creative: Mpire
- Article Title: Doft Hair Cosmetics Rebrand
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Sweden
- Agency/Creative City: Borås
- Market Region: Asia, Europe, Middle East, North America
- Project Deliverables: 3D Design, Brand Creation, Brand Design, Brand Identity, Brand Redesign, Brand Strategy, Logo Design, Packaging Design, Packaging Guidelines
- Industry: Health Care
- Keywords: hair cosmetics shampoo protein women cosmetics natural products organic modern
Creative Director: Moe Selwaye
Designer: Motaz Faisal
Designer: Batoul Nabelsi
Designer: Diana Kahel