Challenge:
Doctor Ali approached Minim Design with a unique challenge: to design packaging for Alibobo X.O., a natural detox health elixir. The objectives were ambitious — introduce a 2-in-1 bottle format, emphasize the natural and premium qualities of the product, ensure transport convenience, and elevate the packaging to the level of a stylish accessory, comparable to the aspirational appeal of a Red Bull can.

Research & Insights:
The Alibobo X.O. elixir provides numerous benefits: boosting immunity, cleansing toxins, supporting vital organs, improving digestion, reducing stress, and enhancing sleep and vision. We identified that packaging needed to communicate both health values and premium positioning at first glance.

Market research revealed two pitfalls in the detox and functional beverage sector:
Some brands conceal bottles entirely, losing the chance for immediate visual impact.
Others skip packaging altogether, stripping products of premium appeal.
The solution had to strike a balance — visible product authenticity combined with premium presentation.

Creative Solution:
We designed packaging that merges aesthetics and functionality:
Product Visibility: Cut-out windows reveal the natural color of the elixir and the elegant bottle silhouette.
Premium Identity: A deep green background with gold embossing conveys vitality, health, and luxury.
Functional Structure: Corrugated cardboard provides strength while optimizing material usage.
Ergonomic Handle: Transforms the pack into a stylish accessory, encouraging consumers to carry it proudly.
Value Messaging: Key health benefits (immunity, harmony, organic, energy) are prominently printed, building trust even before purchase.

Results:
The final packaging achieved its dual purpose — protecting the product while serving as a powerful sales tool. Alibobo X.O. is now perceived as a premium health elixir that consumers proudly display, associating the product with natural well-being and modern lifestyle choices.

For the client, the design delivered additional value: optimized material consumption and the successful implementation of the 2-in-1 format as a unique, marketable feature.