Emoto is a new Dutch digital agency for content creation and marketing automation campaigns. They want to reflect their most emotional side, to be the spark that brings freshness and motivation to marketing departments and their clients, “which is essential is to be connected: the connection between people, the messages to people and the emotions they create”. The visual identity wants to represent this way of adapting and empathizing to create the perfect content.
To build the logo we focused on the two o’s contained in Emoto. They become representations of people, connected between them in a simple way; that line that joins the two parts creating a smile in our logo. We have chosen a wide range of colours to show our versatility and energy, seeking the perfect balance between the friendly and energetic attitude with the experience and professionalism. The visual system evolves to create unique shapes brought from logo, creating connection between variable forms of layouts Even smiling faces are formed to represent the people we are connecting with.
CREDIT
- Agency/Creative: Dobarro Bello
- Article Title: Dobarro Bello Creates Brand for Emoto Digital Agency
- Organisation/Entity: Freelance, Published Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand World, Branding, Graphic Design
- Industry: Mass Media
- Keywords: Digital Agency, Web Design, Marketing Campaigns, Branding, Visual Identity
