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Dmytruk Grill New Packaging Design

Dmytruk Grill New Packaging Design

For Dmytruk Grill, a male-centric brand, we had to figure out a bunch of strictly practical aspects design-wise. First, the packaging needed to have a design that men could spot instantly. Second, a man needed to be able to choose the product quickly. Finally, the sausages needed to look overall as impressive as if you had brought home a mammoth. The yellow-and-black design is akin to a visual signal that draws attention to the product on the shelf. On the one hand, yellow attracts attention, and on the other communicates that the sausages taste good as hell. Also, numbers on the packaging are much easier to memorize than lengthy names.

CREDIT

  • Design Agency: Dozen Agency
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Dmytruk Grill New Packaging Design
  • Brand / Project Name: Dmytruk Grill
  • External Design Credits: Art Director Elena Gavriluk, Case photos Olga and Evgeniya Drach
  • Strategic Deliverables: Brand Naming, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Graphic Design, Brand Advertising
  • Location: Ukraine
  • Market Country: Ukraine
  • Market Region: Europe
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Wrap
  • Consumer Substrate / Material: Plastic, Pulp Paper

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