The full-scale invasion by Russia prompted a strong response from Ukraine’s high-tech military companies, leading them to unite under the association known as “Tech Force in UA.” This coalition was established not only to protect the nation in its time of greatest need but also to work collectively toward shared goals for future security. Tech Force in UA represents a union of Ukraine’s brightest minds and most advanced companies, each committed to defending the country while pushing the boundaries of military technology and innovation.
The association brings together the country’s leading companies, streamlining communication channels between the defense industry, forward-thinking innovators, and key government authorities. This unity fosters a collaborative environment that enables these entities to work together more effectively, maximizing their impact on both the battlefield and the industry. One of Tech Force in UA’s core missions is to advocate for regulatory changes that improve the business environment. By enhancing the legislative framework, the association helps create new opportunities for emerging defense companies, empowering them to contribute to Ukraine’s security and resilience.
The association was founded to overcome the numerous legal and logistical barriers that can slow down the rapid deployment of cutting-edge technologies to Ukrainian forces on the front lines. Given the urgency of the situation, Tech Force in UA aims to accelerate the development and delivery of vital equipment, which is crucial to maintaining the nation’s defenses. Above all, the coalition’s primary goal is to safeguard the lives and health of Ukrainians during the ongoing war and beyond, ensuring that soldiers on the front lines have access to the best possible tools and resources.
A cohesive visual identity was essential for Tech Force in UA to clearly convey its mission and values to both domestic and international audiences. The concept of a “Coalition for Future Security and Defense” lies at the heart of this identity. This unifying theme brings together dozens of companies in the military tech sector, rallying them around a common vision that extends beyond the current conflict. This shared vision underscores the importance of continued progress in technology, unmanned systems, robotics, and innovation, all with a forward-looking approach that anticipates future defense needs as well as present challenges.
Central to the visual identity of Tech Force in UA is the “U” symbol, with the letter “U” standing for Unite and Ukraine. This symbol not only represents the nation but also serves as a visual reminder of the country’s commitment to high-tech solutions and innovative approaches in defense. Through this symbol, the association communicates its dedication to advancing Ukraine’s technological prowess in the development of a wide array of products that are both functional and strategically essential. By incorporating materials like metal, glass, and fiberglass, Tech Force in UA expands the stylistic and functional possibilities within its visual language, creating a diverse and forward-thinking range of designs that reflect the ingenuity and resilience of Ukraine’s defense sector.
Tech Force in UA’s approach to design and technology is both bold and pragmatic, capturing the essence of a country determined to defend itself with the best that modern science and engineering have to offer. The association’s commitment to collaboration, regulatory reform, and innovation forms the foundation of a stronger, safer Ukraine—one that is prepared to face present threats and future challenges with a united and technologically advanced front.
CREDIT
- Agency/Creative: Dmytro Khrunevych
- Article Title: Dmytro Khrunevych Creates Brand Identity for Tech Force in UA
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kyiv
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Defence
- Keywords: ukraine, defence, innovations, security, tech, war
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Credits:
Visual ID, Art Direction: Dmytro Khrunevych
3D: Serhii Shakh