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Dmitry Kultygin – Fun-Ta-Stick (student)

Dmitry Kultygin – Fun-Ta-Stick (student)

” Often, in order to understand the shape of a future product, you just need to stop and observe how it is used. Wheat stick-like biscuits, for instance, is most often eaten in the cinema, duringa long game or working at a computer. So we wrapped the packaging in the form of a tube, which is conveniently placed into the armrest or on the table near the computer. And to create a design we went to the cinema, to be inspired. And after getting into a thriller, we made a design with fantastic monsters – as if they had just jumped out of the screen and were about to attack the viewer and to eat them. So it’s better to EAT THEM FIRST!”

CREDIT

  • Agency/Creative: Dmitry Kultygin
  • Article Title: Dmitry Kultygin – Fun-Ta-Stick (student)
  • Project Type: Packaging
  • Format: Tube
  • Substrate: Pulp Carton

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