” Often, in order to understand the shape of a future product, you just need to stop and observe how it is used. Wheat stick-like biscuits, for instance, is most often eaten in the cinema, duringa long game or working at a computer. So we wrapped the packaging in the form of a tube, which is conveniently placed into the armrest or on the table near the computer. And to create a design we went to the cinema, to be inspired. And after getting into a thriller, we made a design with fantastic monsters – as if they had just jumped out of the screen and were about to attack the viewer and to eat them. So it’s better to EAT THEM FIRST!”
CREDIT
- Agency/Creative: Dmitry Kultygin
- Article Title: Dmitry Kultygin – Fun-Ta-Stick (student)
- Project Type: Packaging
- Format: Tube
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
