Dmitry Kropachev Creativity Creates Palmsnet Brand Identity

Dmitry Kropachev Creativity Creates Palmsnet Brand Identity

Project Background: Service and support are provided by a talented, dedicated team that delivers the quick response times and customer dedication you deserve. You’ll always talk to a real, experienced human being who cares about your business.

About Brand: Founded in Pembroke Pines in 2005, Palmsnet was one of the early entrants into the Internet Service Provider industry. Since that time, we have established a track record of providing superior telecommunications services to our clients. Our many years of experience benefit our clients as a knowledgeable service provider who understands the changing needs of the marketplace. Our clients receive dependable, high-performance telephone and internet services that are scalable, easily implemented and simple to manage. We commit to provide the highest quality products and services, so your business enjoys secure, uninterrupted networked communications.​​​​​​​

Branding Goals: Visual positioning of the company in the market of Internet service providers; Formation of a package of internal communications and advertising media.​​​​​​​

The structure of the logo is quite simple. The main favicon is used in conjunction with the font version. Also, when placing the logo on layouts, it is necessary to use a sufficient indent from the logo outline. The font has a simple and laconic style. The overall look of the typography conveys an innovative and bold image of the company. Depending on the type of information, you can use regular, bold or light weight. Bold colors and bold hues are used to create a global media brand image. The colour palette made it possible to show that the brand is modern and trend-following. Images of happy, positive people are used as photographs. The logo is simple enough to remember and matches the company name. It looks good on any type of communication, be it digital resources or city billboards. Brandbook has an interest to introducing and positioning as a software and hardware company into recognition as a custom systems developer.

CREDIT

  • Agency/Creative: Dmitry Kropachev Creativity
  • Article Title: Dmitry Kropachev Creativity Creates Palmsnet Brand Identity
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Russia
  • Market Region: North America
  • Project Deliverables: Brand Advertising, Brand Identity, Brand Strategy, Brand World, Branding, Tone of Voice
  • Industry: Telecoms
  • Keywords: Branding, Provider, Marketing

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