Limo is a fashion brand, committed to slow and sustainable fashion, ethically manufactured and in small productions. The brand’s goal is to create a collection that supports sustainability and quality in every way: in materials, processes and designs as a lifestyle. They work with high quality European linens and with ecological sustainability textile certifications such as Oeko Tex Standard 1OO and Green Certificated.
It is a brand 100% made in Spain, which maintains a small and local production, using only sustainable fibers and fabrics that offer a collection composed of timeless designs with garments made of high quality natural fabrics.
The branding has significant influences from Japanese and Korean aesthetics.
Looking at all times for a minimalist, neat and elegant style. Its serif-style typeface gives it seriousness, elegance and timelessness.
It’s icon, made up of three straight lines, represents the three product lines offered by the brand. The vertical line for fashion, representing the slim figure of a woman. The horizontal line for household items, representing the horizontal shapes of tables and beds. The diagonal line for their work clothes, representing the dynamism of work activity.
It’s chromatic range is made up of desaturated, calm and elegant colors, which are in tune with the tone of communication that the brand wants to convey.
- Agency/Creative: Dmentes Estudio Creativo
- Article Title: Dmentes Estudio Creativo Design a New sustainable and ethically Fashion Brand Called Limo
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Research
- Industry: Fashion