The Peters family, a family of German origin and residents of Hamburg, one of the oldest port cities in Europe, specialized in the distillation of spirits.
So they decided to move to the neighboring country, Holland, and later settled in a town called Squiedam, where they developed their distillery and were able to realize their dream: to produce an authentic and incomparable genever.
The father, Jürgen, and his young 22-year-old son, Otto Karl Peters, embarked on the adventure of exploring Argentina and starting a business importing European beverages based in Buenos Aires, very close to the port.
Thus, they brought in the finest German liqueurs and fine French wines, accompanied by their newest product: Dutch genever.
The Peters brothers set up their warehouses and offices on Vuelta de Rocha, in the Boca neighborhood. The gin began to bear the name ‘La Llave’ (The Key).
Carl and Albert Peters, Otto’s sons, planned the construction of their own building on 100 San Juan Avenue to develop their first beverage factory and distillery in Buenos Aires.
Today, the company, in addition to continuing to produce the typical gin, has expanded its product range to include other, more contemporary liqueurs and spirits. Their expertise has allowed them to distill gin with a strong personality.
Dreamer is a product aimed at a young audience.We redesigned the DREAMER gin packaging with a fresh and vibrant approach, designed especially for a young audience. The new image is colorful, playful, and full of personality. The iconic sheep no longer helps you sleep by jumping over fences… now it’s up late, wearing sunglasses to hide the aftereffects of a busy night.