Scene
Trivento is the Argentine subsidiary of Viña Concha y Toro Family of Wineries and a symbol of Argentine premium wines. Since its inception in 1996, it has developed a portfolio of wines that preserves the character of Mendoza’s terroirs and defies the whims of the winds. Continued investment and research in technology, infrastructure, and know-how have positioned the winery among the country’s leading bottled wine exporters and as the best-selling Argentine wine brand worldwide in 2020 and in Europe since 2013.

Challenge
In 2024, the winery entrusted us with the challenge of redesigning the image of its iconic wine: EOLO. The new identity was to maintain the essence of its predecessor but elevate itself to an even greater level of sophistication and distinction, consolidating its premium character.

Solution
Soil, water, climate, and wind, in perfect harmony with man, have shaped this vineyard for generations, revealing the most authentic expression of its terroir with each harvest.
Planted over 100 years ago, this vineyard has always been a symbol of tradition and character, an attribute we decided to further enhance. The key shift in the new identity was to focus all communication on its essence as a Single Vineyard, from the “descend” sub-brand to the illustration of “winds” that outline the silhouette of the vineyard.
Textures play a key role: printed, in bas-relief, and with volumetric screen printing, they create layers of sensations that evoke the four elements that give life to this terroir. To close the packaging, sulfite paper wraps the bottle with a real illustration of the vineyard, achieving the perfect allegory: a bottled vineyard.