Dizen – Rosaura Escorihuela Gascón

Founded in 1884, the winery sells a large portion of its production to the domestic market and is present in major countries around the world. It offers several wine lines: Miguel Escorihuela Gascón ∙ Single Vineyard, DON ∙ Escorihuela Gascón, MEG ∙ Escorihuela Gascón, Pequeñas Producciones ∙ Escorihuela Gascón, and Rosaura ∙ Escorihuela Gascón. It also offers the classic flagship lines: Escorihuela Gascón ∙ Gran Reserva and Escorihuela Gascón.

Its historic building in the center of Godoy Cruz, Mendoza, is a legacy in itself, including the unparalleled gastronomic offering of the “1884 – Francis Mallmann” restaurant, featuring the signature wines of the renowned chef.

Located in Cordón El Cepillo, in the department of La Consulta, San Carlos, Uco Valley, the winery has 64 hectares of vineyards at an altitude of 1,200 to 1,300 meters above sea level. This location guarantees a cool climate, a wide temperature range, and plenty of sunlight—ideal conditions for producing high-quality grapes.

On its estate in Agrelo, Luján de Cuyo, there is a modern winery dedicated exclusively to the production of its high-end labels on 150 hectares of vineyards.

The objective was to design the image of Rosaura Malbec, a high-end wine that pays tribute to Rosaura, wife of Don Miguel Escorihuela Gascón, one of the first Argentine women to actively participate in winemaking. Rosaura Escorihuela Gascón represents an essential chapter in the winery’s history: her name and legacy form the foundation of what Escorihuela Gascón is today.
The label is a tribute to her, a symbol of strength and dedication, at the helm of the winery she helped rebuild after the first fire. It reflects her love for horses and nature, as well as her commitment to education and work. The proposed aesthetic harmoniously integrates with the winery’s portfolio, yet retains its own unique character, making the product stand out within the Escorihuela Gascón universe as a unique piece with its own identity.