xolve is a strategy-first brand consultancy headquartered in Ho Chi Minh City. We partner with ambitious businesses seeking to move from identity to influence. By integrating insight, strategy, design, and cultural understanding, we help fast-growing companies build cultural relevance, commercial resonance, and long-term equity.

Entering a market filled with long-established competitors, DIVO faced the challenge of differentiating itself beyond product quality, needing a distinct identity and story that truly captured the essence of elevated living and Italian artistry.

xolve partnered with DIVO to craft a refined and expressive brand identity that brings the essence of Italian craftsmanship to Vietnam’s luxury tile market. Rooted in the founders’ admiration for the artistry of ancient Italian cities and the spirit of “la dolce vita,” the brand’s name, derived from the masculine form of “diva”, reflects both sophistication and strength. Built on the strategic idea “The Art of Inspired Living,” the new identity draws from the North Star as a symbol of aspiration and excellence. The elongated “d” expresses direction and ambition, while the eight-pointed star signifies heritage and achievement, merging classic elegance with modern sophistication.

Extending cohesively across packaging, operational materials, and digital touchpoints, the evolved identity communicates DIVO’s promise to curate spaces of artistry and timeless design, empowering customers to turn their homes into refined expressions of inspired living.