Diversa is much more than a tequila label.

It is the result of an unprecedented creative experiment: five Latin American design agencies working in collaboration to create a single piece, each contributing their unique vision of luxury and cultural identity, without knowing the work of the others until the end.

The project, convened by UPM Adhesive Materials as part of its global Premium Performance Label Collection, positions Latin American design on the world stage and demonstrates that regional collaboration can generate exceptional results.

When UPM Adhesive Materials approached Tridimage to design a tequila label that would represent the premium experience from a Latin American perspective, the Argentine studio saw a bigger opportunity: what if instead of designing alone, they called on other agencies in the region to create together?

Thus Diversa was born.

Tridimage (Buenos Aires, Argentina) took on the creative direction role and called in four more studios: Boldrini & Ficcardi (Mendoza, Argentina), JVD Estudio (Santiago, Chile), Infinito (Lima, Peru) and Lip / Lucho Correa (Bogota, Colombia).

The inspiration came from traditional Latin American textiles, where the strength lies not in the individual threads, but in how they intertwine to form something bigger. The name Diversa reflects our conviction that in a fragmented world, the truly premium act is working together.

Each studio worked in complete isolation, without knowing what the other agencies were creating. There was no exchange of sketches, no alignment meetings. Only a shared premise: to design from exuberance, identity and the Latin American perspective of luxury.

When all the pieces came together, the result was five voices singing in harmony, with a common creative DNA. A sign that the future of design is polyphonic, colorful and unpredictable.

Diversa represents a significant moment for Latin American design. Not only for the quality of the result, but for the collaborative model it proposes: agencies that normally compete with each other, working together to elevate the creative identity of an entire region.

“This project changed our perspective on who we are as Latin Americans. We showed that when we work together, without ego, we can create something that no agency could have achieved on its own.” – Hernán Braberman – Co-founder & Creative Director of Tridimage