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District Creative Lab Operates a Rebranding for Vivamedia

District Creative Lab Operates a Rebranding for Vivamedia

Vivamedia is an original and urban out-of-home advertising network, offering wide visibility to advertising messages in the busy car parks of downtown Lausanne + 1.6 million passages but also within the famous Ecole Polytechnique Fédérale (EPFL). Vivamedia offers a wide variety of poster and digital media.

We created a new visual identity, as well as a new positioning, to better fit the actual values of Vivamedia. As the brand exist to showcase their customers’ products, it was important to have a design as simple as possible, yet recognizable. We imagined a contemporary universe, all in black and white, emphasized by the typographic messages used to communicate the brand spirit. The identity is completed by the monogram, made of the V and M, symbolizing a dynamic brand that’s always moving, ready to innovate and oriented towards the future.

CREDIT

  • Design Agency: District Creative Lab
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: District Creative Lab Operates a Rebranding for Vivamedia
  • Brand / Project Name: Vivamedia Branding Identity
  • External Design Credits: Creative Director Christian Bugnon, Designer Samuel Galley
  • Production Credits: District Creative Lab
  • Strategic Deliverables: Research / Insight, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Brand Identity, Identity System, Branding, Brand Refinement, Brand Redesign, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Rejuvenation, Brand Advertising, Rebranding
  • Service Brand Application: Brand Guidelines, Outdoor Media, Print Ad Campaign, Print Advertising, Print Promotion, Print Stationery, Publications, Social Media, Website, Digital Advertising
  • Location: Switzerland
  • Market Country: Switzerland
  • Market Region: Europe
  • Project Keywords: Out of Home, media, network, advertising, contemporary, rebranding
  • Industry Category: Mass Media

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