Huaman – Somens
” Branding, Packaging, eCommerce and Art Direction for Somens.
Unisex brand of luxury beauty treatments, which bases its line of products on the different skin phototypes.
The strategy was to design a brand image that would adopt a distinctive language in front of the traditional brands of cosmetics, fleeing from the visual codes of mass commodity products and approaching the esthetic of fashion.
The challenge of the project was to give a coherent solution to a statement that mixed “unisex, luxury and multiracial”. The balance between all requirements is essential at all times.”
CREDIT
- Agency/Creative: Huaman
- Article Title: Distinct Visual Brand Language for Unisex Luxury Beauty Treatments
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Format: Bottle, Box, Case, Jar
- Substrate: Glass, Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
