Disqueti is a beloved and iconic brand, recognized and cherished by multiple generations of consumers. Over the years, it has become a staple in the sweet snacks category, winning the hearts of many. However, despite its rich history and widespread recognition, Disqueti has faced increasing challenges in maintaining its visibility and relevance due to the fierce competition from other major brands in the sweet snacks market. This intense competitive environment has led to the brand losing some of its prominence at key points of sale, which is crucial for capturing the attention of shoppers in a crowded marketplace.

To address these challenges and reclaim its position as a market leader, we embarked on a comprehensive brand repositioning strategy aimed at revitalizing Disqueti’s image. Central to this effort was the complete redesign of the packaging across the entire product line. The goal was to make Disqueti stand out again by giving it a fresh, modern look that would appeal to today’s consumers while staying true to the brand’s fun and approachable identity.

The new packaging design features more realistic, playful, and engaging visual elements, carefully crafted to create a unique and memorable identity that is more relatable to our target audience. These changes not only enhance the product’s shelf appeal but also help to forge a stronger emotional connection with consumers, reinforcing the idea that Disqueti is more than just a snack—it’s a brand that brings joy and fun into everyday moments. With this refreshed approach, we have successfully positioned Disqueti as the perfect companion for anyone seeking to add a bit of deliciousness and happiness to their daily lives.