Dispenseria is the place of food, the space where it is carefully stored and sorted. The space where you choose what to eat, but also where you dedicate yourself to the act of dispensing to others. Dispenseria is a new fresh format that is aimed at those who have little time to devote themselves to cooking but do not want to give up the taste and pleasure of good food. The goal is to provide a fast but artisanal catering service, addressing all those who for work, study or need attend the Careggi Hospital, one of the main hospitals in Italy.
The word “Dispenseria” through the suffix -erìa (often derivative of the Italian names of shops, laboratories, commercial activities) accentuates the meaning of pantry as a daily place of storage and distribution of food. A place to become attached to and in which to find genuine flavors, always new but as made at home. A place where, in addition to guaranteeing quality, personalized advice and food plans are “dispensed”.
The proposed logo is inspired by the profile of a shelf, a shelf in which the letters are tidily placed like the food in the pantry.
The balance between blacks and whites and between horizontal and vertical elements returns a contemporary, clean and fresh logo, easily declinable on different supports and materials.
The simple and minimal design also allows easy use in combination with different visual languages: photographic image, illustration or vector drawing, flat backgrounds.
The dishes are sold in colorful and personalized packaging for each category: first courses, main courses, side dishes, salads, fruit. A die in the center of the packaging shows the product inside. In this regard, 5 families of icons have been created which, applied to communication materials, create a fresh and dynamic visual where the watchword is “place of food”.
The brand project was developed by a multidisciplinary team in which the different skills led to the development of a complete project in relation to graphics, web, video and content.
- Agency/Creative: Studio Taller
- Article Title: Dispenseria The Place of Food Naming and Brand Design by Studio Taller
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design
- Industry: Food/Beverage
- Keywords: food, Dispenseria, Firenze, graphic design, brand design, naming