Taio is a craft beer made in Valle Hermoso, a magical and harmonious place located in the province of El Oro. Since its begining they have identifying its product with an established design …. over time, everything changes and evolves; therefore they have decided to renew, update and make the necessary changes so that your reflects brand value, feeling and quality of its beer, creating a warm connection with consumers. Thanks to its special design achieve taste at first sight that invites you to want drink and taste a good beer.
CREDIT
- Agency/Creative: Jose Luis Poma
- Article Title: Diseño de Etiqueta de Cerveza Taio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ecuador
- Market Region: South America
- Project Deliverables: Brand Redesign, Brand Strategy, Graphic Design, Packaging Design, Product Architecture
- Format: Tag
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
