Don Prazer is an online store specialising in sensual products, dedicated to making all our customers’ moments even more special. Our catalog offers a wide variety of products, both national and imported, ranging from personal hygiene items, such as soaps and intimate deodorants, to a diverse selection of toys with exclusive designs for all tastes.
The Don Prazer brand adopts two distinct approaches to communicate with its audience. The first involves simplifying the name to the initials “D” and “P”, providing a discreet and subtle identity, suitable for an online store of sensual products.
The brand’s icon is inspired by the mirrored combination of the letters “D” and “P”, creating a playful and unpretentious form, avoiding any vulgar connotations. This approach offers versatility, allowing the creation of variations that can be used in different contexts, enriching the brand’s visual identity.
CREDIT
- Agency/Creative: Itamarzão
- Article Title: Discreet and Playful Branding by Itamarzão for Don Prazer
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Rio de Janeiro - RJ
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Redesign, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Craft, Creative Direction, Design, Graphic Design, Icon Design, Logo Design, Tone of Voice, Type Design, Typography
- Industry: Retail
- Keywords: Visual Identity, Graphic Designer, Design, Brand Identity, Illustration, Branding, Typography, Tipografia, Brand Design, Logo, Logo Design, Vector, Brand.
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Credits:
Designer: Itamar Silva Junior
