We redesigned Soberano’s corporate identity and packaging design with the challenge of rejuvenating the brand. The aim is to keep its audience faithful while appealing to new consumers looking to discover new experiences through products «trendy».

To do this and given the international character of the product, we start positioning this new stage in the universe of the Spanish aspirational lifestyle, enjoy the sun on a terrace celebrating with our friends or family. This position is summarised in the slogan ‘The Spirit of Spain’. We take advantage of the double meaning that the word spirit has in English.

The design of the packaging stands out for a main positioning of the Sovereign brand with high prominence accompanied by the main values of each product that revolve around its method of production in the classic Sherry barrels.

The choice of paper and an exquisite selection of finishes combining reliefs with different stamping passes, give the result a premium character at the height of the product it contains. Finally, highlight the colour treatment in labels and capsules to differentiate the ranges communicating freshness in their younger varieties and a majestic look for their brandies of major vintage.

Soberano, a drink rooted in the deepest culture of Spanish spirits. Made using the traditional “Criaderas y Soleras” system, it presents a sweet palate, soft and full-bodied, and an aroma with a touch of oak mixed with nuts. It is already successfully entering the international market carrying the spirit of southern Spain by flag and double.