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Discover Leonidas’ Secret

Discover Leonidas’ Secret

New Brand Identity and Packaging Design for “Leonidas’ Secret” Greek Products from Sparta, the hometown of King Leonidas, located in south-eastern Peloponnese – Greece. A place full of great stories and characterised by an ancient living tradition. One of the secrets of Leonidas King of Sparta, is olive oil. The ancient Greeks had included olive oil in their basic diet, consisting of wheat, olive oil and wine. Nowadays, olive oil is established as the key component of the so called “Mediterranean diet”. Enjoy a product range of Extra Virgin Olive oil, rich in polyphenols and Kalamata Olives, all from Spartan land. We chose one of the most powerful colour combinations, a primary palette (blue, yellow, red) to evoke firmness, strength and stability. Yellow expresses life-giving sun and the red heart sends a message of vitality, while blue colour communicates the Mediterranean spirit.

CREDIT

  • Design Agency: Aspa Chroneou | Brand Identity Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Discover Leonidas’ Secret
  • Brand / Project Name: Leonidas' Secret Greek Products
  • External Design Credits: Creative Director and Design: Aspa Chroneou, Photographer: Yiannis Kostavaras
  • Production Credits: Print On Glass, Forlabels SA
  • Strategic Deliverables: Brand Architecture, Product Architecture, Brand Strategy
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Branding, Graphic Design, Brand Advertising
  • Location: Greece
  • Market Country: Greece
  • Market Region: Europe
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Bottle, Jar
  • Consumer Substrate / Material: Glass Bottle, Glass Jar

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