Discover Ceroconuno – A New Brand in Favor of Diversity
Wanna One, marketing, design and interior design studio presents Ceroconuno, the brand that gives its name to the latest comprehensive project they have created for a new beauty space in Madrid.
As humans we share 99.9% of our DNA. It is hard to believe judging from what we see in the mirror. But it is true. We are almost identical. We are almost the same. We are only 0.1% different. A tiny percentage that makes diversity possible and labels this new concept of beauty space.
Through this creative and deep approach, Wanna One creates and designs an integral branding and interior design project for a new business concept. A singular brand which surprises in form, very different from anything else out there, visually and verbally. But also deep down, thanks to a powerful discourse that invites us to do a self-awareness exercise: accept ourselves as we are, embrace our singularities to, at the same time, be conscious of how much we share with more than 7 billion people who live on Earth. Regardless of their age, nationality and the image that is reflected in the mirror.
This concept is graphically expressed by a minimalist logo that is free, dynamic and versatile. A logo with the capacity to decompose if the communication support requires it. But without renouncing its essence.
The visual identity is completed with a rich and varied universe which acts as an expression tool in favor of diversity. The chromatic range is structured by primary neutral colors, such as black and white, and a secondary range of colors that reminds us of the different tones of the skin, with signs of natural elements which evoke the body.
Ceroconuno gives name to the integral project of this new beauty space of more than 300 sqm in Majadahonda (Madrid). But in reality, “Ceroconuno is an invitation to each person to start their own process of beauty awareness. Something that has a physical component, the desire for well-being, but above all, a spiritual one, that allows you to love your uniqueness when you unders- tand that you are part of a whole” as concluded by the studio.
- Design Agency: Wanna One
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Discover Ceroconuno – A New Brand in Favor of Diversity
- Brand / Project Name: Ceroconuno
- Strategic Deliverables: Research / Insight, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Photography, Brand Identity, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Retail Brand Design
- Service Brand Application: Architecture, Brand Guidelines, Merchandising, Print Brochure, Print Promotion, Retail Design, Retail Display, Signage, Spatial Interior
- Location: Spain
- Market Country: Spain
- Market Region: Europe
- Project Keywords: Branding, Design, Creativity, Conceptual, Brand Strategy, Interior Design, Beauty, Diversity
- Industry Category: Retail