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Dilge Özdemir – Branding a city

Dilge Özdemir – Branding a city

“UNTESTED CULTURAL GAME DESIGN WRAPPING -UNWRAPPING ISTANBUL
The aim is promoting Istanbul to create a strong brand through packaging.

Istanbul has its unique flavor and experiences. “UNNESTED” game reflects architectural and people patterns of İstanbul. It’s like a puzzle but every player can set another result for final.”

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