MobTarget is a digital intelligence company that offers mobile advertising solutions for small, medium and large companies. Developing products from operators and technology partners, MobTarget brings innovations to advertisers and has a Big Data of ultra targeting, retention and engagement.
With the largest user information bank in Latin America, the company is able to promptly deliver through its ultra-targeted media spaces for accurate advertisements according to its defined target.
For this project was developed the creation of the brand and all its variation, logo, symbol and graphic application, definitions such as color palette, usage typography and supporting graphic elements for its use. Graphic pieces were also created for use in advertising and the trousseau of office stationery, such as envelopes, business cards, letterheads, among others.
The concept for the visual identity of Mob Target is to work with the frequency of waves and radiation that support the functionality of cell phones, from their construction to their daily use. The wave frequency provides the use of wifi, the data network, the basic telephony itself and much of the system that is inside the device. The variation of Electromagnetic Radiation defines the color palette, covering from low to high frequencies. Graphically vibrant and dynamic, the wave spectra materialize the company’s Big Data and generate a varied repertoire of use for the brand. The application was planned to highlight the personalized dynamics for each situation and scenario in which the company will act, so the brand is not restricted to just a rigid mode, but a hybrid and live graphic system.
- Agency/Creative: Add Branding
- Article Title: Digital Intelligence Company Branding for MobTarget by Add Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America
- Project Deliverables: Advertising, Animation, Art Direction, Brand Identity
- Industry: Technology
- Keywords: Brand Identity, Logo, Advertising, Mobile
Director: André Candeloro