Yerevan is home to one of the most competitive and saturated restaurant markets in the region. Every new opening competes not just for attention, but for emotional connection. In this environment, creating a concept that is simultaneously visually distinct, emotionally resonant, and stylistically refined is always a creative challenge.

For French Bubbles, a newly opened champagne restaurant and bar in the heart of Yerevan, we developed a complete brand identity that celebrates lightness, femininity, elegance, and the joy of the moment. From the very first impression, the identity aims to evoke a feeling of sparkle and softness — a place where every detail invites you to pause and enjoy.

At the center of the logo are two elegant, interlocking “BB” initials, within which we subtly hid a champagne glass — a symbol of sophistication, joy, and celebration. This graphic choice captures the idea of hidden delight and rewards visual curiosity.

For the visual language, we chose Neoclassicism as the core style for illustrations. It was important to us to express not only French aesthetics, but also something that felt deeply connected to Yerevan itself. Neoclassical elements reflect both French elegance and the architectural rhythm of old Yerevan, which often carries similar visual codes.

The hand-drawn illustration became a signature element — featured prominently in the restaurant’s interior, menu covers, printed materials, and digital touchpoints. It adds a timeless human touch to an otherwise minimal and refined design system.

The result is more than just a logo or a visual style — it’s a brand that feels like a breath of Paris, carefully blended into the character of Yerevan. A space designed to help people slow down, celebrate, and experience the moment — one glass at a time.