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Digital Factory Creates New Tattoo Salon Branding “Rat-A-Tat”

Digital Factory Creates New Tattoo Salon Branding  “Rat-A-Tat”

The goal was to create the Brand with distinguished and unique features to convey the whole vision and idea of tattoo salon. Additionally, the name and visual identity had to strongly help the salon to have targeted position in the market.

Why “Rat a Tat”? Hold on. We bet, you can never imagine, that it’s the sound of tattoo making process.
Do not believe? Just say it loudly and fast:

“Rat a Tat a Tat a Tat”.
We kept the first phrase and voilà “Rat a Tat”, which is a catchy name, easy to remember and sounds quite straightforward.

While creating the visual and brand identity, the team got inspired by the artsy, illustrative tattoo-style and also from the word “Rat”. The latter played a key role in designing the whole visual branding concept. Various characters are designed to liven up the entire visual identity.
The main character is the Rat, who is, in fact, the tattoo artist.

The name and the visual branding are more than unique and easy to fix them in a congested market. Moreover, the visual branding can be adapted creatively both in digital platforms and in printing materials. ​​​​​​​

CREDIT

  • Design Agency: Digital Factory Co
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Digital Factory Creates New Tattoo Salon Branding “Rat-A-Tat”
  • Brand / Project Name: Rat-A-Tat Tattoo Salon Branding
  • External Design Credits: Creative Director Hovhanness Ghazaryan, Art Director Haykaz Khroyan, Graphic Designer Anna Sargsyan, Illustrator Anahit Margaryan
  • Strategic Deliverables: Brand Naming, Brand Strategy, Product Naming
  • Design Deliverables: Illustration, Brand Identity, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines
  • Service Brand Application: Apparel, Brand Guidelines, Packaging, Print Brochure, Print Stationery
  • Location: Armenia
  • Market Country: Armenia
  • Market Region: Europe
  • Project Keywords: Rat-A-Tat, Rat, Salon, Tattoo, Branding, Identity, Naming, Apparel, Packaging, Print
  • Industry Category: Entertainment, Fashion

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