An average web page produces approximately 0.5 grams of CO2 per page view. For a website with 5,000 page views per month, that amount to 30 kg of CO2 per year. We have developed a website-creation platform where anyone has an opportunity to create a website with a minimum level of CO2 emissions.

The design of the product is based on a minimalistic aesthetic that saves computer CPU performance. We use a minimum of expressive means to convey the idea of conscious design and sustainable development. Simple forms and a limited color palette are compensated by the complex plasticity of fonts. Also, the modern look and user-friendliness are achieved through the use of white space. The user can easily find the information of interest and navigate through the product without unnecessary visual noise.

An interesting feature is the image filter, which can convert your images to a bitmap, which greatly lightens the image weight and, as a result, makes images more environmentally friendly as uploading and storing a small image on the server produces less CO2 emissions.

This product is period relevant and can be very useful for a wide range of different business industries that care for the environment. A portfolio of an artist or a family-owned store can easily express all the necessary business information by arranging the simple blocks on the intuitive platform. Any website creator can easily track the projected level of emissions and fine-tune the balance between visual and carbon neutrality.

The project is also educational in nature as studies show that many people do not even realize that websites also generate pollution. By enabling the creation of simple and functional websites with low CO2 emissions, we will address the ecological problem and in the future, we can make the Internet a greener place for everyone.