” Delipop is a delicious popcorn elaborated in the traditional way. The special feature about this snack is that is ready to eat without losing its great taste and quality. The aim of this project was to reflect this features trough the packaging and brand identity to enter in the Colombian market and reach to a young target. Under the concept ¨handmade¨ I develop a packaging range, where the typography and illustration of the ingredients became more important, reflecting the process of elaboration of each product and highlighting their different attributes.”
CREDIT
- Agency/Creative: Diego Frayle
- Article Title: Diego Frayle – Delipop
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
