Diablo is a vibrant and lively Mexican restaurant that offers a unique dining experience to its customers. The name Diablo, which means devil in Spanish, reflects the bold and fiery flavors that are characteristic of the restaurant’s cuisine. The restaurant’s menu is inspired by traditional Mexican recipes but is elevated with modern cooking techniques and innovative flavor combinations.
At Diablo, customers can expect to find a range of dishes that showcase the diverse and colorful cuisine of Mexico. From classic dishes like tacos and enchiladas to more adventurous options like ceviche and mole, there is something for everyone at Diablo.
The brand’s identity is intricately woven with vibrant elements inspired by Mexican culture. From the captivating skull icon, which draws inspiration from the revered tradition of calavera art in Mexico, to the meticulously crafted logo type and the thoughtfully selected color palette, every detail reflects a deep connection to Mexico’s rich cultural heritage.
The skull icon serves as a powerful symbol, reminiscent of the revered Mexican holiday.
The logo type is chosen carefully to give the feel of tradition and vintage style.
Careful consideration is given to the color palette, which is specifically chosen to evoke the vibrancy and energy inherent in Mexican culture. These colors not only reflect the brand’s Mexican influence but also elicit a sense of warmth, cultural authenticity, and emotional resonance.
Furthermore, the brand’s message is thoughtfully crafted to align seamlessly with the values and traditions of Mexican culture. It radiates a sense of community, celebration, and the importance of family ties, allowing the brand to effortlessly connect with its audience on a deeply emotional level.
CREDIT
- Agency/Creative: Muhamed Studio
- Article Title: Diablo Mexican Food Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Benha
- Market Region: Middle East
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Strategy, Branding, Design, Food Styling, Icon Design, Illustration, Packaging Design, Type Design
- Industry: Food/Beverage
- Keywords: Branding - Brand Identity - Brand Guidelines - Character Design - Art - Art Diection - Logo - Logo Mark - Logotype - Type design - Mexican Food - Food - Food Style - Packaging
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Credits:
Brand Identity Designer: Muhamed Salama