DNA flavoured water is a brand that sells flavoured water, The main inspiration for the solution was the feeling of purity and lightness. The customer set the task to create a logo, brand name, and sticker for flavoured water.
The solution: The basic idea of the design is lightness and purity. Also, choosing a calm color scheme from light to dark favorably emphasizes the entire visual concept of the product. An important stage in the work was the development of bottle differentiation by volume in order to maintain a single visual image.
We have drawn deer as a symbol of agility, also the presence of the forest in the background to emphasise the purity of the water, the snow gives a subtle feeling of coldness. All of this was coordinated with a minimalistic and quiet harmony to deliver the idea to the consumer. Name selection: We chose the name DNA because of the lightness, ease of pronunciation of the name and also for its meaning that it comes from the tiny molecules known as nucleic acids. Flavours and Colours : The flavours were the main source of inspiration “for the colours used for each flavour” as cool shades were chosen to create the concept of feeling a mixture of softness and elegance “all flavours are natural”
- Agency/Creative: Dezio Media Solutions
- Article Title: Dezio Media Solutions Designed Flavoured Water Bottle Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Europe
- Project Deliverables: Packaging Design, Product Naming
- Format: Bottle
- Substrate: Pulp Fibre