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Development of a Dietary Supplement Brand Unatuna Life

Development of a Dietary Supplement Brand Unatuna Life

We were faced with the task of developing a packaging design for dietary supplements under the Una Tuna trademark in an above-average segment for marketplaces and pharmacy chains. Buyers are tired of overpaying for well-known brands – they want to get good quality for an affordable price and be sure that they will receive health benefits. We have developed an industry brand at an expert level so that the consumer can trust their health to a new product.

The founder of the Una Tuna brand, Evgenia Kolkina, is a nutritionist, nutritionist, healthy lifestyle coach, the chosen one has extensive knowledge in the matter of healing the body.

The nature around us in all its diversity is perfectly balanced. The same applies to a person who needs an accurate balance of microelements in the body for a healthy life.

In design, we maintained a balance between familiar pharmacy packaging and new solutions. The main graphic element is the product itself: the capsule and various tablet shapes. The TM name is located according to the shape of the product, at the same time it is presented in a large format on the side, which allows you to see it from a long distance, for example, on a pharmacy shelf.

The black color unites the line, while the additional shade helps to easily differentiate specific products. This helps to determine the right dietary supplements without reading the product name.
The result is a package that corresponds to the category, but at the same time arouses interest and trust among consumers. In addition, the packaging stands out on the shelf in the pharmacy, among the goods in the marketplace and is perfectly remembered.

The result is a package that corresponds to the category, but at the same time arouses interest and trust among consumers. In addition, the packaging stands out on the shelf in the pharmacy, among the goods in the marketplace and is perfectly remembered.

CREDIT

  • Agency/Creative: Commersart
  • Article Title: Development of a Dietary Supplement Brand Unatuna Life
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Armenia / Moscow
  • Market Region: Asia, Europe
  • Project Deliverables: Brand Design, Design, Graphic Design, Packaging Design, Packaging Guidelines
  • Format: Can, Cup, Tube
  • Substrate: Plastic
  • Industry: Health Care
  • Keywords: UNATUNA life

  • Credits:
    Commersart: agency

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