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Deuce Studio Drops Refreshing New Brand And Packaging for True Story Brewing Co

Deuce Studio Drops Refreshing New Brand And Packaging for True Story Brewing Co

True Story Brewing Co is a refreshingly exciting micro-brewery creating intensely flavourful craft beers and intriguing experimental brews out of the South West of England. The brewery founders wanted to create a brand based on the hilarious, shocking, or downright bizarre stories that are often shared over a couple of beers.

Deuce Studio was asked to come up with a brand identity and packaging system which was impactful, immediately recognisable, and had heaps of personality. The core idea was to base every beer on a real story from the founders’ past, each one featuring a unique illustration on the front of the can, and the story itself printed on the back. This also opened up the opportunity for True Story drinkers to interact with the brand by sharing their own stories.

Using a vibrant and eye-catching colour palette as a backdrop, the graphic language consists of wavy shapes that are repeated throughout the identity, and which form the basis of the logo along with other typographic elements. The wave also functions as a divider to break up information, or as a holding device to frame content or imagery.

The pack illustrations created to reference the story behind the beers were illustrated and developed in-house. The illustration style centres around quirky, somewhat loveable, and slightly irreverent characters, which in some way or another relate to the story and give a subtle (or not so subtle) nod to the flavour of the beer inside.

In addition to the brand identity and packaging design, Deuce Studio also helped to create and roll out interior graphics for the brewery bar, merch, and more.


  • Agency/Creative: Deuce Studio
  • Article Title: Deuce Studio Drops Refreshing New Brand And Packaging for True Story Brewing Co
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Strategy, Branding, Character Design, Creative Direction, Design, Environmental Graphics, Identity System, Illustration, Label Design, Logo Design, Packaging Design, T-Shirt Design, Web Design
  • Format: Can
  • Substrate: Metal
  • Industry: Food/Beverage
  • Keywords: craft beer brewery brand design packaging

  • Credits:
    Agency: Deuce Studio