The Tarni Brand is a brand of sustainably caught prawns and sashimi grade scampi from the pristine and often wild waters of Western Australia. Valuing a ‘Fresh from the sea to plate’ philosophy, the catch is hauled onto the fishing vessel before being packed directly into retail packaging and snap frozen at sea.
The structural design has been designed for ease of use. The tapered box shape uses in-line gluing, assembles the package and keeps the top open. Each box nestles inside the next and is simply pulled from the bottom to dispense it before filling with produce, closing, packing and freezing. This eliminates double-packing and furthers the brands sustainability practices by using less packaging. Its convenient stacked storage uses the same space as conventional flat-packs and by removing the need to assemble before use, packing in rough seas is an easier process.
The design leverages the rich 40 year history and heritage of the Tarni Brand’s first vessel – ‘the Tarni’ and it’s association with the unique Australian landscape found along the shores of Shark Bay in Western Australia. The colour palette mirrors the deep dark blues, crystal clear turquoise and burnt copper colours of the red earth and coastline from which the produce itself is caught. The turquoise colours are primarily featured on the two prawn boxes while the whole scampi is a larger version of the same box and uses the dark blue background on which the coral coloured scampi are showcased.
Finally, textural imagery and illustrations reference the values of traditional fishing practices of the Tarni Brand’s historical beginnings, highlighted through the typography and finished with gloss UV and copper foil to elevate the premium qualities of the brand.
- Agency/Creative: Dessein
- Article Title: Dessein Create Tarni Brand and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Perth
- Market Region: Asia, Oceania
- Project Deliverables: Brand Design, Brand Identity, Brand Mark, Graphic Design, Packaging Design
- Format: Box
- Substrate: Pulp Board
- Industry: Food/Beverage
- Keywords: #sharkbayseafoods #packagingdesign #seafood #graphicdesign #packaging #westernaustralia #australia
Director: Geoff Bickford
Designer: Leanne Balen
Seafood Consultant: Seavine