Line extension for Deranged Wines.
For this Wild Deranged Grenache, it was decided to prioritize the existing graphic coherence with the entire line of wines. The composition of this label contains the figure of a wild animal, with strength, ferocity and power. In this case, the figure of the white rhino was taken to represent this wine with good body and structure. The animal’s lines were worked with volume screen printing lacquer, giving the consumer the true multisensory experience.
CREDIT
- Agency/Creative: Caliptra Creative Agency
- Article Title: Desquiciado Salvaje
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Graphic Design, Illustration, Packaging Design, Product Architecture
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
