The target of the colors, shape, images and transparent areas used for the product packing were the expression of the natural and safe content of the product, targeting to gain the users’ trust in the brand and its message.
The packing of Armelit Zero, that claims to clean safely the bathroom and kitchen surfaces and is characterized by its completely harmless, natural and safe contents compared to the other cleaning products, was designed especially to emphasize these features of the product. Accordingly, the general shade of the sleeve packing was set green, a leaf visual was used just under the logo, the texts referring to the nature friendly and harmless features of the product were emphasized by the green background. The differentiation of the Kitchen and Bathroom varieties was provided by regional color coding and images of usage areas. On the front and back side of the packing some parts were made transparent in order to emphasize the fact that the product has nothing to hide and contains no risk and also to make the user trust the brand and its message by seeing the product contents.
- Agency/Creative: design VENA
- Article Title: designVENA Create Natural Cleaning Spray Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Multiple Regions
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture
- Format: Sleeve
- Substrate: Plastic