DesignRepublic designed the frozen fruit packaging for Delhaize. The briefing was: make the fruit look appealing, fresh and qualitative… and so it looks!
DesignRepublic was designing the whole frozen range for the private label of Delhaize. When the frozen fruits needed a redesign we really wanted the fruits to look generous, and give it a ‘what you see is what you get’ feeling: the content of the packages is exactly what you see on the box: fresh, whole fruits of high quality.
CREDIT
- Agency/Creative: DesignRepublic
- Article Title: DesignRepublic Creates Frozen Food Range for Delhaize
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Europe
- Project Deliverables: Brand Redesign, Brand Strategy, Packaging Design, Product Architecture, Research, Retail Brand Design
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
