“An up and coming independent brewery wanted a new brand identity and packaging for their new beer. At 7.5% and introducing some unique chilli and fiery ginger flavoured beers, the client wanted something unique, exciting and reflective of their brand positioning. We developed strong visuals and an exciting brand story where only those brave enough would try “Criminal Beer”.”
CREDIT
- Agency/Creative: Designmatic
- Article Title: Designmatic – Criminal Beer
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
