About: “More Beauty” can be defined as a brand that embodies natural beauty, self-care, and confidence. It represents a lifestyle that is rooted in wellness and self-love, with a focus on enhancing one’s natural beauty rather than masking it. More Beauty’s products are carefully curated to offer high-quality, effective, and natural ingredients that promote healthy skin and a radiant glow. The brand’s mission is to empower women to feel beautiful and confident in their own skin, and to embrace their unique individuality.

Brand Personality: “More Beauty” is a brand that radiates confidence, empowerment, and self-love. It values simplicity and minimalism, and is dedicated to providing high-quality products that enhance natural beauty. The brand is inclusive and celebrates diversity, inspiring women to feel confident in their own skin. “More Beauty” is more than just a beauty brand – it’s a lifestyle that empowers women to bloom into their best selves.

Target audience: Target Audience: Women aged 18-35 who value self-care and appreciate a minimalist aesthetic. They are busy, on-the-go, and seek convenience in their beauty routine. They prioritize quality products that enhance their natural beauty and are willing to invest in themselves.

Brand story: More Beauty was born from the desire to help women feel confident and beautiful in their own skin. Our founder, a passionate makeup artist, saw firsthand how the right beauty products could transform a person’s mood and confidence. She knew that women deserved access to high-quality, affordable cosmetics that could help them achieve the looks they wanted.