In a culture dominated by screens and constant noise, Sunday Club offers a refreshing invitation to slow down and reconnect—with puzzles, with paper, and with ourselves. Inspired by the comforting rhythm of traditional Sunday newspapers, the brand delivers beautifully printed issues filled with pencil-and-paper games, illustrated comics, and mindful entertainment. It’s a celebration of analogue rituals and quiet joy in an increasingly digital world.
Merril Cledera, Creative Director at Oden Studio, led the creative direction and design of the visual identity and editorial system. The work reflects Sunday Club’s core values of creativity, calm, and collaboration. The visual language draws from the familiarity of classic print aesthetics, softened with playful, contemporary details. Typography balances tradition with warmth and clarity, while the color palette evokes the emotional richness of unplugged moments sun yellow for joy, dithered sky blue for ease, and smaragdine green for calm and creative energy.
Custom illustrations by Cha Pornea bring vibrance and personality to each issue. Paired with tactile layouts and thoughtfully structured puzzles, these elements create a multi-sensory experience that encourages presence, focus, and fun.
More than just a publication, Sunday Club is a platform for mindful leisure and analogue play. It supports emerging illustrators, fosters a creative community, and invites readers into a shared space of imagination and delight. Every issue is a reminder that slowing down can be its own kind of progress—and that the simple joy of pencil and paper still has the power to connect us.
CREDIT
- Agency/Creative: Oden Studio
- Article Title: Designing Offline Joy: Merril Cledera of Oden Studio Creates Sunday Club’s Thoughtful Visual World
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: New York City
- Market Region: Global
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Branding, Creative Direction, Design, Editorial Design, Game Design, Illustration, Packaging Design
- Industry: Entertainment
- Keywords: Newspaper, Games, Puzzles, Entertainment, Analogue, Mindfulness, Nostalgic, Branding, Graphic Design, Publication Design, Custom Illustration
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Credits:
Creative Director: Merril Cledera
Illustrator: Cha Pornea
Editor-in-Chief: Ira Blossom
Puzzle Architect: Jared Goudsmit
Puzzle Architect: Kristy McGowan
Puzzle Architect: Abdellah Oukhrib
Cinematographer: Osas Amenze
Production Team: Black King Games, LLC
Design Agency: Oden Studio
